What we're looking for
We need someone with 3-5+ years of experience in paid acquisition who has built and scaled channels from scratch - particularly Meta Ads. You should be comfortable managing six-figure+ monthly budgets, directing creative testing loops, and reasoning about CAC, LTV, and payback periods without a template. Bonus points if you've worked at a consumer subscription company or agency running paid social for competitive brands.
What you'll do:
- Own and optimize our Google Ads program end-to-end: account structure, keywords, bids, budget pacing, and experiment roadmap
- Scale our Meta Ads program through rigorous creative testing, A/B experimentation, and iterative optimization
- Launch new paid channels including TikTok, Reddit, and newsletter/CPM partnerships
- Brief and direct creative production - working with in-house support or freelance/agency partners to develop high-converting ad creative
- Build and maintain reporting on CAC, LTV, and ROAS to inform budget allocation and channel strategy
- Ship new experiments weekly, maintaining a tight feedback loop between creative performance and spend decisions
- Collaborate with the organic social and content team to leverage earned media into paid amplification
This is a direct-hire, on-site role with a growth-focused marketing team.
- 3+ years running paid acquisition across multiple channels
- Experience building and scaling paid channels from scratch, particularly Meta Ads
- Comfortable managing six-figure+ monthly budgets
- Strong command of CAC, LTV, ROAS, and payback period analysis
- Hands-on experience with Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads
- Proficiency with Google Analytics and conversion tracking
- Experience directing creative testing loops and A/B experimentation
- Bonus: background at a consumer subscription company or agency running paid social for competitive brands