An early-stage, venture-backed workforce development startup partners with governments to unify the workforce development cycle: recruitment, career assessment, vocational matching, training and coaching, employment, and job retention. Its technology helps break cycles of poverty and incarceration.
The Founding Media Producer owns short-form creative end to end. An agency currently edits their content without results, and the goal is to grow a roughly 3K-follower account into a consistent student acquisition engine.
Responsibilities:
- Own creative strategy for TikTok, Instagram Reels and similar: find winning formats, spot hook patterns, write briefs that drive organic and paid student signups.
- Shoot, edit and ship short-form video from the content database or self-recorded footage; produce higher-quality medium-length videos telling student stories at government events with mayors and elected officials.
- Partner with the founder and part-time growth lead to improve top and mid-funnel creative and lower cost per enrolled student.
- Build and run the creator program and UGC pipeline end to end: sourcing, personas, tiers, briefs and scripts, agreements, payments, feedback loops.
- Lead the creator community from launch to scale: challenges, incentives, feedback cycles, growing top performers and cutting what is not working.
- Track creative performance (CPM, CTR, views, signups, channel contribution to CAC) in a weekly report and use AI-native workflows to speed up production.
Compensation includes base salary plus 0.1% to 0.3% equity. Tech stack includes CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, and Claude.
- 2+ years producing short-form video professionally or as a full-time creator
- Has personally grown a social account from scratch to 10K+ followers with strong engagement (10%+ engagement rate is the goal); must be built from zero, not inherited
- Owns the full creative cycle: strategy, ideation, shooting, editing
- US citizen or Green Card holder (no visa sponsorship)
- Fully on-site in NYC 5 days a week; high-intensity team averaging 60+ hours a week
- Bonus: founder or founding hire experience, higher-end video production, experience working with underrepresented groups (teaching, social work, volunteering)
- 0.1% to 0.3% equity